M. Pierce Custom Lures is a premier hunting and fishing supplies provider in Allegan, Michigan, specializing in hand poured soft plastic baits designed to help anglers catch trophy bass. Known for their exceptionally scented and salted custom fishing lures, this Michigan-based company has built a reputation for quality and durability that has earned them a spot at the prestigious Bassmaster Classic. Their custom soft plastic baits have contributed to hundreds of tournament wins across the country, making M. Pierce Custom Lures a trusted choice for serious bass fishermen. Whether you're fishing Michigan lakes or competing in tournaments, these hand crafted fishing lures deliver the performance and fish-attracting power that anglers in Allegan and beyond depend on for success.