Eugenia (aka Genie) started doing wedding hair and makeup for friends and a friend set up her business listing on Yelp in 2007. With the reviews and referrals of clients and friends, Genie started Eugenia Chung. Design. While attending a church small group, Genie met Elaine. Elaine expressed interest in makeup and attended MakeUpForEver Academy in Korea. When she returned from Korea, Elaine and Eugenia worked together on weddings. They had great chemistry and decided to partner in creating E2beauty after some friends (Mindy and Rika) had encouraged them to form a team. E2beauty was launched in 2013 and the “E2” stands for Eugenia and Elaine. While working out of Genie’s home studio, Genie and Elaine went to Career Academy of Beauty to further their beauty education. After receiving their cosmetology and esthetician license, Genie stumbled across Phenix Salon suites in Tustin while grabbing some boba. Elaine came on board and the two families prayed about their new brick and mortar salon. Within three days, the contract was approved and they were set to move in on November 2014.